Harvest: just starting revenue
Fertilizer: bootstrap raised
Nationality: American (USA)
Currently in: United States(New York)
Seeds (story starters)
- Smartest move ever
- An unexpected pivot
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I am 30, penniless and living with my parents, but getting back on track and I'm starting my own perfume line.
Acting on my intuition when I received a call from the International Perfume Bottle Association asking me to put an ad in their Winter Publication. That one, $200 full page ad, led to being contacted from Roja Dove, the head perfumer at Harrods in London! I met with Roja in December 2011. The funny thing is, the day before I was about to depart for London is the day I received my first prototype of my bottle - just in time for this meeting.
An Unexpected Pivot:
Only a few months away from my launch, the trademark for my company name, Essence Collection, was not going through. Estee Lauder was opposing this name. I was crushed. Three years of calling my company Essence Collection, website, logo, branding on the bottle all to match to now having no name at all. I was back at square one. It took some time and some tears of frustration but a much stronger name emerged: Victoria Collette - Inner Essence Perfumes.