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Brad McCorkle

Posted on Aug 31, 2013 by in Casual, Reader Submission | 0 comments

Photo: Peter Damroth

Lemonade Stand

Founder at

Local Eye Site, LLC

Bragging Rights

Harvest: $500,000+ revenue


Roots

Nationality: American (USA)


Currently in: United States

(North Carolina)


View Other Heroes

Lemonade Story:

I quit a six figure job with great benefits to chase a dream. We had to liquidate our 401K and max out an equity line and two credit cards, but it was all worth it!

Entrepreneurial Adventures:

Mentors, Role Models, Inspirations:

I already have a terrific mentor. My brother in law founded, grew and sold a very successful co, and is back at it again. He inspired me to go for it. He has mentored, encouraged, and even invested in my idea. I couldn't have done it without him!

Point of Pride:

Creating a new model that serves our customers well, and provides for our employees.

Motivation for Going Into Business:

The creative process.

How Life Would Change with Great Success:

My life is already better just by taking these chances. I'm not even sure what my "ultimate" goals are for Local Eye Site really...it's all about the creative process and risk-taking that makes us better and happier. I don't believe God intended man to play it safe all the time. We were made to go for it, to trust...there really is no safety net in anything we do. So, get over it, and go do something you're passionate about!!

Recruiting great people is an ongoing challenge. It’s not that we’ve struggled to find good people…we haven’t.  We’ve been very fortunate in fact (our product is a recruiting product after all).  I love our team!  I answered that it was the biggest challenge however because I believe it is the most important thing any founder will do.  A company is its people.  You must have good people, or I just don’t think you’ll make it.   A company’s products and services are purely a reflection of the decisions and personalities of the people that make up the company.  You have to have good ingredients to make a good sauce.

Almost 6 years ago I quit a six figure job with great benefits and a company car to chase a dream.  My wife wasn’t working, and was at home at the time with our two small children.  I raised a little FFF$, but we had to liquidate our 401K and max out an equity line and two credit cards as the primary source of funding for the business.  It was all worth it, but I couldn’t have done it without a really supportive wife!

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